No matter how large or small, every service-based industry in today’s business world revolves around clientele. After all, the clients are their beating heart. And in today’s world, with the rise of online shopping and social media, the same clients are more demanding than ever and there is more competition than ever. This may present significant challenges to businesses, who got by the easy way before, being able to control their brand message. However, for Alex Arabov, founder of custom jeweler VOBARA, this only proves to his advantage, since he has been putting his customers first since day one.
VOBARA is one of the few Miami-based jewelers who produce custom jewelry for the hip-hop/urban community, specializing in custom pendants. As per Alex, he and the team at VOBARA can design and manufacture even the most extravagant dreams of its customers while maintaining high-quality work at an affordable price.
“One of the few things that you can be sure about in this business is that customers are not guaranteed; we know everyone has a choice, especially when it comes to jewelry,” says Alex. “That’s why we at VOBARA make sure that from the moment we make contact, every customer gets our undivided attention.”
Alex explains that every customer who comes to VOBARA is involved in the whole manufacturing process. He believes that this co-creative approach is a sure way to go. He may be right, since more and more people are flocking to see what VOBARA is all about, from heavy hitters in the hip-hop industry to regular people who want to stand out from the crowd.
“The personal touch to everything that VOBARA offers is what people really love and definitely appreciate,” says Alex. “We are fully transparent, and with VOBARA, the customer knows exactly what they are getting: a unique experience and unique piece of jewelry.”