Tom Moyal

If you offer a high-quality product, good service, and a fair price, you don’t really need good marketing strategies, right? Wrong. Many entrepreneurs believe that the right customers will find their store without help, but unfortunately, this is not the case. Successful entrepreneur Tom Moyal explains why digital marketing, in particular, is increasingly critical to the success of growing businesses. “All businesses have two main types of customers,” says Moyal. “New ones and returning ones. A successful business has a strategy for attracting new customers and a plan in place for retaining those customers.” According to Moyal, a sound digital marketing strategy helps you do both. He says it used to be that after customers used your service, you would have to simply hope that they would...