From a humble shop to a global natural skincare brand – how Lulu’s Holistics caught the ladder to success
Lulu’s Holistics
Starting a family business is a challenge in and of itself, but it's not impossible. Research shows that about 85% of startups are started using family money, and family businesses tend to outperform the rest of the pack by a little over 6%. But the real question is: Is it a good idea to start a business with your mother?
For Deannee Santiago from Lulu's Holistics, partnering up with her beloved mother was one of the best decisions she has ever made in her life.
The Overnight Idea
Lulu's Holistics started in the kitchen of Janet 'Lulu' Frederick, Deannee Santiago's mother. Janet wanted to create an alternative to all the available topical skincare products available in the market back then. As a vegan, Janet wanted her skincare products to be as safe, and as cr...