How Dr. Jonathan Kaplan Leveraged Social Media to Grow His Practice
Dr. Jonathan Kaplan
Plastic surgery doesn't get as much coverage as it should. Americans have already accepted that they can change the way they look on demand, and many of them have opted to do so. EurekAlert mentions that over 17 million plastic surgery procedures were done in 2018 within the US. With such a large and ready market, it might seem as though plastic surgeons don't have to advertise a lot to get clients. However, the field is competitive because of the potential clientele. Many plastic surgeons have to compete with their peers directly. With more clients turning to the internet, it's less likely that print and traditional ads would attract customers the same way they did in the past.
The Internet May Prove a Savior
Dr. Jonathan Kaplan is one of the early adopters of...