Adrian Bo On How Social Media Can Predict Trends In Your Market
Adrian Bo
Social media is no longer just a means of staying connected. Today, it has the power to create communities, establish trends, and build or break a brand. In terms of market research, social media can be an invaluable tool in helping marketers understand the audience to whom they are selling. Real estate coach Adrian Bo has thirty-two years of experience in the industry and an insider’s view of the power of social media and the psychology behind selling. Here, he shares three ways to leverage social media for intensive market research.
Track trends
Adrian Bo advises following trending hashtags to understand the social climate within which you are selling. “Trend forecasting,” he says, “is an invaluable tool for staying up-to-date on your chosen market and what sells withi...